More on middling, this time in the kitchen:
Recipes work because they can be tailored to an audience need. You analyse the audience requirement (money, time, ingredients, servings, diets, etc) and provide the output: a meal that solves that problem. A meal that feeds six. A meal that costs a fiver. A meal that contains exactly 350 calories, or doesn't use dairy, or builds muscle, or adds, I dunno, mindfulness. Recipes are about working towards exact results - and the key word there is "results". Recipes don't middle.
Elsewhere - an appropriately short post on Short Stops, sharing the call for submissions for The Best of British Fantasy.
- Literary Landscapes panel at Lutyens & Rubenstein (23 October)
- A details-to-come-very-cool-thing at the Museum of London (26 October)
- The Self Publishing Exchange at King's College London (3 November)