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Tentacles and terror

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What Lovecraft lacked, and still lacks, in popular success, he makes up for in fan loyalty. There's an entire ecosystem that exists with the singular and self-reinforcing purpose of keeping Lovecraft important. There's a lot to be questioned about this, including: 'Is Lovecraft actually important?' But, to me, what's more interesting is the why. Why is it so important that Lovecraft is important?

When Supernatural Horror in Literature meets Terror Management Theory! Subscribe.